The scope of the project was quite limited, as they already had a company they were working with on a number of brand-related projects.
Our mates at The Cusp also worked with them on displays in store.
We came up with several new logo designs, and a style guide so that they could utilise the branding to it's greatest effect.
One of our favourite brands we have developed to date. The European Bakery brand is simple and elegant, and includes elements that can be reused throughout any promotional materials.
The logo and branding were developed through a series of iterations working closely with the client. A visual style followed, that could run through all the company's marketing collateral. Elements included the logo, company colours, fonts, and graphic elements that project a sense of history in the region, with a focus on the enjoyment of bread!
Branding is applied to all public-facing aspects of the company including stationery, display materials, website, brochures, vehicles, signage, and packaging.