With recent growth in the wine tourism market Remarkable Creative was brought in to upgrade Appellation's logo and branding. A visual style was developed that could run through all the company's marketing collateral. Elements included the logo, company colours, fonts, graphic elements and photography that project a sense of a unified whole with a focus on the enjoyment and understanding of wine.
Branding is applied to all public-facing aspects of the company that including stationery, display materials, website, brochures, maps, and vehicle livery.
Brochures for Appellation Wine Tours were designed as an integral component of all the company's branding and marketing materials utilising common colours, fonts, graphic elements. Brochures and fact sheets are designed around a grid or template which allows new information or images to be added to create new versions when updates are required or new products created.
A graphic pattern of triangles that references the mountains in our landscape is key element inserted subtly into many of our designs to give them a point of difference. Images can be set into this pattern to allow them to stand out. The company's product brochure features a graphic map, we created, of the wine region.