With massive growth and new competitors in the wine tourism market Remarkable Creative was tasked with Appellation's logo and branding. The company's visual style was now dated.
A new logo and brand identity was needed that would reflect the organisation's leading place in the industry. It needed to be bold, simple and elegant, but also approachable. Most importantly it should speak about the uniqueness of the Central Otago wine region and it's wines.
An elegant logo was developed through a series of iterations working closely with the client. A visual style followed, that could run through all the company's marketing collateral. Elements included the logo, company colours, fonts, graphic elements and photography that project a sense of a unified whole with a focus on the enjoyment and understanding of wine.
Branding is applied to all public-facing aspects of the company that including stationery, display materials, website, brochures, maps, and vehicle livery.
We supplied key photography and continue to build a library of images and video that document the tours and seasons in the vineyards.