The scope of the project covered a complete identity, stationery, colour schemes, typography, advertising and marketing materials, design, layout, writing and production.
Re-branding raised the gallery's profile and stimulated new interest. The owners gained flexibility in developing their own marketing approaches.
Shawn chose to work with the "gallery" concept, to ensure that the branding wouldn't be confused with a law firm... but also appealed to them as clients. The starting point for the logo was to create a smart, sharp brand in bright colours - silver, turquoise, and white - where the silver raises the brand and appeals to commercial buyers.
The new logo, typography and colour palette, complimenting the branding design, were followed by the design of large wall graphics and signage, special packaging, stationery and advertising.