Smith & Hall

Logo & Branding Design

Logo & Branding Design

Initially we were called in to develop branding for this large commercial gallery in Sydney's Surry Hills.  They had renamed, and planned to reopen under their own brand. The rebrand would take the gallery upmarket make it more relevant to the market.

The Project

The scope of the project covered a complete identity, stationery, colour schemes, typography, advertising and marketing materials, design, layout, writing and production.

Re-branding raised the gallery's profile and stimulated new interest. The owners gained flexibility in developing their own marketing approaches.

What we delivered

Shawn chose to work with the "gallery" concept, to ensure that the branding wouldn't be confused with a law firm... but also appealed to them as clients. The starting point for the logo was to create a smart, sharp brand in bright colours - silver, turquoise, and white - where the silver raises the brand and appeals to commercial buyers. 

The new logo, typography and colour palette, complimenting the branding design, were followed by the design of large wall graphics and signage, special packaging, stationery and advertising.

Marketing Tips & more...

Join and we'll send you out a monthly guide on getting the most out of your site.  We promise not to spam you!


linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram