The original logo reflected hip hop and street culture and Vibe Australia's origins. As part of a group wide rebranding, the logo was updated to fit within the overall identity as a sub brand, while still retaining it's hip hop and basketball roots.
Design promotional collateral centres around a poster which can easily be updated with new role models and guest artists and printed for each new event in a regional centre.
Each venue sees the roll out of banners,signs and branding tape to dress up the event. Branded t-shirts, certificates and medals all create the sense of occasion and excitement that give these festivals their positive impact.